The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.
Latest Video
Episode 35: Corey Channels SMBS (Caution: Unfiltered)
Released: 2022-07-25
Corey cracks open advertisers' suggestions box for media companies and discovers that it boils down to three things.
Video Vault
Episode 34: Finding Recession-Proof Businesses
Released: 2022-07-11
In case we're headed that way again, Corey shows which businesses did just fine in the last big downturn.
Episode 33: The Mystery of Loyalty Programs
Released: 2022-06-27
Half of SMBs have an interest in starting one, but Corey wonders whether their top goal can be met.
Episode 32: Suddenly, Ad Buyers Get the Heebie-Jeebies
Released: 2022-06-13
Corey checks the Q2 SMB Business Barometer and finds that local advertisers just had a sudden mood shift.
Episode 31: Media Companies Are Starting to Get It
Released: 2022-05-23
Corey reaches deep into ad buyers' brains to discover the new thing they need from media companies....and finds managers clamoring for their companies to provide it.
Episode 30: The Internet's 3rd Wave Has Arrived
Released: 2022-04-25
The first wave was search, the second was social. And the next is video, which has Corey all hopped up.
Episode 29: What's Behind the Surge in Content Marketing
Released: 2022-04-11
Pushing their own "content" is all the rage with SMBs, and Corey explores what's spurring it on.
Episode 28: The COVID Effect: Advertisers Now 'Live In the Present'
Released: 2022-03-28
Corey uses data from pre-pandemic, mid-pandemic, and post-pandemic polls to show the lesson COVID taught them about ad spending.
Episode 27: SMBs' Attitude on Generational Marketing Ticks off Our Gen X'er
Released: 2022-03-01
Corey is going to the max while buzzing on generational marketing insights and is ready to give you the lowdown.
Episode 26: Local Marketing: A Whole Lotta 'Using' (Without Buying) Goin' On
Released: 2022-02-14
Corey, I mean, Cole uses his wizardry to illuminate the masses on how more businesses are marketing themselves without buying anything.
Episode 25: SMBs' Hiring Woes Don't Include Marketing Peeps
Released: 2022-01-31
Corey employs data visualization (markers on a whiteboard) to illustrate how local businesses who need marketing help find it easy to hire people using two tried-and-true methods.
Episode 24: Advertisers' Biggest Issue in 2022 (Starts with 'R')
Released: 2022-01-17
Corey reveals the No. 1 thing on local advertisers' minds as the pandemic eases its grip. He's got another big reveal: it also happens to be the biggest problem they're trying to solve in 2022.
Episode 23: Economic Perceptions Revolve, SMBs Evolve
Released: 2021-12-20
Corey relays key findings from the latest BBB (Borrell Business Barometer).
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