Borrell Client Memo Bracing for Beacons: Why They Matter (a lot)
If you attended our conference in New York last month, you got a dose of what beacons may offer to local media. This memo expands on that topic. We’re issuing the memo because we think in-store beacons will eventually become ubiquitous and, combined with smart phones, are likely to thrust local marketing into yet another revolution. Hence, it’s a good time to read up on this topic.